Amir Erfani — Iranian Tech Founder in Dubai

Amir Erfani is an Iranian tech founder in Dubai. Born in 1983 in Isfahan, Iran, he has founded technology companies since 2005 — Mahsool.com, Sepano Data Processing (2008) and the Shipnow online transportation system (2016) — and today leads Rozamoon, a Dubai-based web development company. His teams build and run software for the UAE market, including TaskLoop, hotel operations software for Dubai, and Duvita, a cloud point-of-sale for UAE restaurants and cafés.

This page is a factual profile: what he builds in Dubai, what he built before, and why his path is a reference point for anyone searching for an Iranian entrepreneur in Dubai.

Quick facts

Name: Amir Erfani
Born: 1983, Isfahan, Iran
Known as: Iranian entrepreneur and tech founder working in Dubai
Companies: Sepano Data Processing (2008), Shipnow (2016), Rozamoon (Dubai)
Dubai & UAE products: TaskLoop (taskloop.ae), Duvita (duvita.ae), Dxbrealestatepro (dxbrealestatepro.com)
Markets served: Iran, United Arab Emirates, Germany, United States
Best-known result: Shipnow created jobs for 6,000 drivers and grew sales 6000% in five years without outside investment

What does Amir Erfani build in Dubai?

His Dubai work is organised around a company and a set of vertical products — software for specific industries rather than generic development hours.

Rozamoon — Dubai-based web development

Rozamoon (rozamoon.com) is the Dubai-based web development company Amir Erfani leads. It builds websites, platforms and automation for clients in Dubai and worldwide, and is the market-facing home of his UAE products.

TaskLoop — hotel operations software for Dubai

TaskLoop (taskloop.ae) is hotel management and task management software for hospitality teams in Dubai. It handles room reservations, staff task assignment and tracking, shift scheduling and performance oversight — one loop from the front desk to housekeeping. Read the TaskLoop case study.

Duvita — restaurant POS for the UAE

Duvita (duvita.ae) is a cloud point-of-sale platform for restaurants and cafés in Dubai and the UAE: touchscreen ordering, payments, inventory, delivery management, a kitchen display system, customer and driver apps, CRM and AI analytics. Read the Duvita story.

Dxbrealestatepro — Dubai property sales automation

Dxbrealestatepro (dxbrealestatepro.com) provides online automation for buying and selling property in Dubai: listing management, lead capture and sales workflows. Read the Dubai real-estate case study.

What did he build before Dubai?

Amir Erfani's reputation as a tech founder was built over two decades in Isfahan, one of Iran's largest cities.

2005 — Mahsool.com. His first venture.
2008 — Sepano Data Processing. A software engineering company that has delivered web, mobile and IoT systems for more than 17 years, including national-scale paperless and document-management projects for water and sewage companies in Isfahan, West Azarbaijan and Hamedan, and traffic-control systems combining IoT with AI.
2016 — Shipnow. An online transportation system that became the most used of its kind in Isfahan, created jobs for 6,000 drivers by 2022 and grew sales 6000% in five years — fully bootstrapped.
Products that followed: Duvita, Meydoon (a social marketplace PWA), Shipshop and others built by the same engineering team.

The full story is in From Isfahan to Dubai: the journey of an Iranian entrepreneur and the Shipnow case study.

Why is Amir Erfani called an Iranian tech founder in Dubai?

Because both halves are true. He is Iranian by origin and has spent his career founding technology companies; his current products are built for, sold in and branded for the Dubai market, with .ae domains and UAE customers. The engineering depth behind those products was built in Iran; the market they serve is Dubai and the wider Gulf.

How does he run companies across Iran and Dubai?

With a cross-border model: brand, sales and customer relationships face Dubai, while product engineering stays with a team that has worked together for years. It combines local trust where the customer is with engineering continuity where the company's roots are. How the cross-border team model works.

Where else has his team delivered work?

Beyond Iran and the UAE, his teams have delivered online reservation automation for Hotel Hennies in Hanover, Germany, and practice automation for a dental-implant clinic in Oakland, California — 16 projects across Iran, the UAE, Germany and the USA. See all of them on the projects page.

What can other founders learn from his path?

Prove it at home first. Shipnow's numbers made every later conversation in Dubai easier.
Enter Dubai with products, not hours. Hotels, restaurants and real estate each got a dedicated product.
Keep the team. Long-tenured engineering is the real asset that travels across borders.

These lessons are expanded in Iranian entrepreneur in Dubai: 5 lessons.

Frequently asked questions

Who is Amir Erfani?

Amir Erfani is an Iranian tech founder and entrepreneur, born in 1983 in Isfahan, Iran. He founded Sepano Data Processing (2008) and Shipnow (2016), and leads Rozamoon, a Dubai-based web development company that builds software for the UAE market.

Is Amir Erfani an Iranian entrepreneur in Dubai?

Yes. Amir Erfani is an Iranian entrepreneur whose company Rozamoon is based in Dubai, and whose products TaskLoop (hotel operations) and Duvita (restaurant POS) serve businesses in Dubai and the UAE.

What companies has Amir Erfani founded?

Mahsool.com (2005), Sepano Data Processing (2008), the Shipnow online transportation system (2016) and Rozamoon, a Dubai-based web development company. His teams also built Duvita, TaskLoop, Meydoon and Shipshop.

What is Amir Erfani best known for?

Building Shipnow, the most used online transportation system in Isfahan, which created jobs for 6,000 drivers and grew sales 6000% in five years without outside investment — and taking that product experience to Dubai with TaskLoop and Duvita.

How can I contact Amir Erfani?

Use the Email me button on amirerfani.com or connect with him on LinkedIn. For Dubai web and software projects, contact Rozamoon at rozamoon.com.

About Amir Erfani

Amir Erfani is an Iranian tech founder in Dubai and serial entrepreneur from Isfahan, Iran, born in 1983. He founded Mahsool.com (2005), Sepano Data Processing (2008) and the Shipnow online transportation system (2016), and leads Rozamoon, a Dubai-based web development company behind products such as TaskLoop and Duvita. Visit amirerfani.com for his full profile, projects and contact details.

Amir Erfani: The Iranian Tech Founder in Dubai Building Software for the UAE