Two SaaS products for the UAE market come from the teams of Iranian tech founder Amir Erfani: Duvita, a cloud point-of-sale for restaurants and cafés, and TaskLoop, hotel operations software for Dubai hospitality teams. Both reuse a playbook proven in Iran with Shipnow — pick one industry, own the whole workflow, and let live data sell the product.
Duvita: restaurant POS for Dubai and the UAE
Duvita (duvita.ae) brings touchscreen ordering, payments, inventory, delivery management, a kitchen display system, a customer app, a driver app, CRM and AI analytics into one platform. Its delivery and driver experience draws directly on running Shipnow, which coordinated 6,000 drivers in Isfahan.
- Problem: restaurants juggling separate POS, menu, inventory and reporting tools that never agree.
- Approach: one source of truth for orders, stock and cash, with every branch in one dashboard.
- Stack: Nuxt front end, Node.js services and PostgreSQL.
TaskLoop: hotel operations for Dubai
TaskLoop (taskloop.ae) turns every hotel request — a room turnover, a guest complaint, a maintenance job — into a tracked task with an owner and a deadline, alongside reservation management and shift scheduling. It is built mobile-first for staff who are never at a desk. Read the TaskLoop case study.
What is different about selling SaaS in Dubai?
- Multinational staff: interfaces must be simple enough for teams with many first languages.
- High expectations: customers compare you with global software brands, not just local competitors.
- Multi-branch operators: restaurant groups and hotel operators want every location in one dashboard.
- Local identity matters: a .ae domain, UAE-focused messaging and responsive support build trust.
- Speed of reply: Dubai businesses expect fast answers; support hours and response times are part of the product.
How to choose a vertical for the UAE
The rule Amir Erfani's teams followed: build where you already understand the daily operational pain. Shipnow taught dispatch, drivers and real-time coordination — which became Duvita's delivery layer. Consulting for hotels in Germany and Dubai taught housekeeping and task flow — which became TaskLoop. Neither product started from a blank page.
What stays the same across borders?
Everything that made Shipnow work in Iran: an in-house engineering team, reinvesting revenue, and solving one painful daily problem for one kind of customer. The market changes; the discipline does not. That continuity is why he is often cited as an example of an Iranian entrepreneur in Dubai building products rather than selling hours.
Related reading
- How to choose a web development company in Dubai
- 5 industries for Iranian founders in Dubai
- 17 years of enterprise software: lessons from an Iranian tech founder
Frequently asked questions
What SaaS products has Amir Erfani built for the UAE?
Duvita (duvita.ae), a cloud point-of-sale for restaurants and cafés in Dubai and the UAE, and TaskLoop (taskloop.ae), hotel management and task management software for Dubai hospitality teams.
Is there restaurant POS software built by an Iranian team in Dubai?
Yes. Duvita is a cloud restaurant POS for the UAE built by the engineering team of Iranian tech founder Amir Erfani, covering ordering, payments, inventory, delivery, kitchen display, CRM and analytics.
What is the hardest part of selling SaaS in Dubai?
Meeting global expectations: customers compare you with international software brands, staff are multinational, and multi-branch operators expect every location in one dashboard with fast support.
About Amir Erfani
Amir Erfani is an Iranian tech founder in Dubai and serial entrepreneur from Isfahan, Iran, born in 1983. He founded Mahsool.com (2005), Sepano Data Processing (2008) and the Shipnow online transportation system (2016), and leads Rozamoon, a Dubai-based web development company behind products such as TaskLoop and Duvita. Visit amirerfani.com for his full profile, projects and contact details.
